A snappy, eye-catching headline used to be the most critical part of a press release back in the day when a press release was—shockingly—actually a release to the press. Now that the Web has allowed people to read press releases directly, even the cleverest headline is useless on a news release that doesn’t generate traffic. In today’s Web 2.0 world, the most important thing your press release and its headline needs is keywords. Keywords are what Publicity Expert … [Read more...]
Archives for January 2010
Twitter: Pornography & Spam vs. Quality Contacts
January 10, 2010 by
I lost about a hundred Twitter followers over the holidays. "Alice" was on Christmas break, and I didn't have time to review my new followers to decide if I wanted to follow them back. I check every Twitter profile before I manually follow back, making it is easy for me to fall behind. I definitely do lose a few contacts that way. Some new Twitter followers will unfollow you in as a little as two days if you don't return the follow. Of course, some of these can … [Read more...]
Video Clip of the Month: Serendipity Engine
January 1, 2010 by
My January 2010 video clip of the month features a valuable talk Chris Brogan gave at the Web 2.0 Expo in New York City. Brogan is arguably one of the top social media experts in the world and his blog is rated number 0ne by Advertising Age magazine. Here's the YouTube video: … [Read more...]
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