Archives for February 2010

Pentagon Uses Twitter to Announce Policy Change

Breaking with tradition, the Pentagon used Twitter Friday to announce major changes in its social media policy. Under the new policy, military personnel can Tweet, blog, and update their Facebook pages on the U.S. military's non-classified computer networks. More than a dozen social media sites the Pentagon blocked in May 2007 will now be unblocked. Price Floyd, the Principal Deputy Assistant Secretary of Defense for Public Affairs, broke the news of the … [Read more...]

Off to My Satellite Office: Panera Bread

NOTE: This post is out of date. "Alice" starts Extended Day, the Montessori equivalent of full-day Kindergarten, in September 2011, which will make me available for semi full-time work. A client recently asked me to redo a company website in WordPress in five weeks. That means I may be spending a few evenings next month at my satellite office: Panera Bread. As I mentioned in my "My Life as a Communications Consultant" post, thanks to the Internet, I work from … [Read more...]

Twitter Code Swarm: A Mesmerizing Video

One of the things I love about Web 2.0 is all the creativity and collaboration it creates in the high tech community. Today, I want to share with you a Vimeo video from Ben Sandofsky, a team member of the new Twitter Engineering blog, which visualises Twitter's commits history in a beautiful and mesmerizing way. A commit happens when a developer makes changes to a software's code or documents and transfers them into the central project repository. The video … [Read more...]

Are Blogs King and Press Releases Obsolete?

UPDATE: As noted in my Is Twitter King and the Press Release Obsolete? post, Brokaw: ‘I Don’t Get Twitter…Just Stuff That Fills Air' post, and Video Clip of the Month: Conan’s YouTube Choice post, social media has the future of press releases in a flux. Stay tuned! Blogs are more effective than press releases, Arianna Huffington, cofounder and editor-in-chief of The Huffington Post, said during a Q&A interview in the February 2010 issue of PR Week. “I … [Read more...]

Video Clip of the Month: Social Media ROI

My February 2010 video clip of the month is a video by Erik Qualman, author of the Socialnomics - Social Media Blog, on social media return on investment (ROI). The video showcases several social media ROI examples along with other highly successful social media strategies.  Here's the YouTube video: … [Read more...]