Remember Google Wave? Last November I was pretty excited to get an invite to join Google's experimental real-time communication platform (which is still in preview and not released to the public). After I got the invite, I immediately logged on and played around a little bit—but largely by myself. With Google Wave, collaborators share e-mail, instant messaging, wikis, and social networking merged into topical waves. Since I didn't have any collaborators, or at … [Read more...]
Archives for March 2010
Do-It-Yourself Media Relations: 5 Easy Steps
Public relations is vital to building your company and promoting your brand. If you're a small business, non-profit, or start up, however, your budget might be too tight to hire a public relations firm to publicize your products and services to reporters and bloggers. Here are five easy steps for successful do-it-yourself media relations: 1. Create a Press Kit Every company should have a press kit: a hard-copy version, contained in an attractive folder, and an … [Read more...]
Video Clip of the Month: University ‘The Office’ Spoof
My March 2010 video clip of the month is a spoof of the NBC sitcom "The Office" that students at the University of Denver produced to show their frustrations with technology in the classroom. The video features “Michael,” a technology professor who hasn't kept up with the latest technology and is trying to wing his technology lectures. At one point, he hands out floppy disks so outdated his students’ laptops don’t even have drives to read them. Later, he tries to … [Read more...]