Sending a text message is almost the only way you can be sure your target audience actually reads your message. An amazing 97 percent of mobile subscribers will read an SMS message within four minutes of receipt. But only 20 percent of listserv e-mails, depending on your industry, are ever opened at all. Here are six steps organizations of any size can use to add text messages to their communications mix: 1. Choose a text message delivery system. While there … [Read more...]
Archives for July 2011
A Surprising Side Benefit of Concrete Language
July 21, 2011 by
Do you think using big words and industry jardon makes you look smart? If you do, think again. It actually might make you look like a liar. A recent psychological study published in Personality and Social Psychology Bulletin shows vivid details and lots of facts make a statement seem more credible. Here's what the results of the study, which I first read about in AM New York, suggest: Use simple language. If people can process your statements quickly, they … [Read more...]
As Google+ Makes Waves (or Not), Be Water My Friend
July 12, 2011 by
“Be like water making its way through cracks. Do not be assertive, but adjust to the object, and you shall find a way round or through it. If nothing within you stays rigid, outward things will disclose themselves. Empty your mind, be formless. Shapeless, like water. If you put water into a cup, it becomes the cup. You put water into a bottle and it becomes the bottle. You put it in a teapot it becomes the teapot. Now, water can flow or it can crash. Be water my … [Read more...]
Video Clip of the Month: Context, Not Content, is King
July 1, 2011 by
My July 2011 video clip of the month takes on the Web 2.0 cliché that “content is king.” It features Ben Watson, Adobe principal customer experience strategist, explaining that content is not king, context is. By context Watson means a brand's ability to connect with customers and filter information for them in a way they find useful and enjoyable. I picked the video because it illustrates an important point. Today, context drives relevancy, efficacy, and … [Read more...]
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