Editor's Note: Shonali Burke recently let me know about some exciting public relations work she is doing for the nonprofit Center for Community Change and connected me with Zack Langway, its digital campaign director. Zack is also the digital campaign director for its nonprofit sister organization, the Campaign for Community Change. Both organizations are doing some innovative work using social media for grassroots organizing of low-income people and people of … [Read more...]
Archives for October 2012
Mobilizing Grassroots Communities with Social Media
October 23, 2012 by Monica
Filed Under: Causes, Strategy Tagged With: community organizing, grassroots organizing, shonali burke, social media
Need for Strategists, Not Tactical Wizards
October 12, 2012 by Monica
Editor's Note: The Twitter button counter is malfunctioning on this post. I write a lot about social media. How it is important. How it is changing the communications field in fascinating—but sometimes wacky—ways. Today, I am going to step back a bit. While social media represents a massive shift in the way we communicate and inspire action, it is not a magic bullet that enables you to ignore timeless communications principles. Like any other form of … [Read more...]
Filed Under: Strategy Tagged With: advertising, marketing, public relations, social media, strategy
Follow me on Twitter
Subscribe via RSS feed