Using public communications to get people to change their behaviors and routines can be hard. If it were not hard, there would be no smokers, drunk drivers, overweight people, new HIV/AIDS infections, etc. But thanks to information and communications technologies (ICTs), some of the barriers classic communications theories pointed to as repressing behavior change are today smaller or, in some cases, eliminated. Here are three ways ICTs make affecting change a … [Read more...]
Archives for November 2013
Facebook’s ‘Simplistic’ Analytics Failing Marketers?
November 4, 2013 by
Claiming "Facebook is failing marketers," a report by research firm Forrester unleashed a social media firestorm this week. The report documented the results of a survey of 395 marketers in the United States, the United Kingdom, and Canada. The marketers were asked to rank the business value derived from digital marketing opportunities from Facebook, Twitter, and YouTube to onsite ratings and reviews to branded communities and blogs. They rated Facebook dead … [Read more...]
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