My membership in the "exclusive" Google Wave club is over. Google announced yesterday that it is making the invite-only, real-time communication tool available to everyone, including Google Apps users, at wave.google.com. Like last year's Google Wave introduction, the announcement took place at the Google I/O Conference. With Google Wave, collaborators share—in real time or over time—e-mail, instant messaging, wikis, and social networking merged into topical … [Read more...]
YouTube Celebrates Fifth Birthday
YouTube turns five years old this year. The domain name YouTube.com was registered on Feb. 14, 2005, and the website launched in beta form that May. Here's one of the videos the company has made to celebrate the milestone and its influence on early users—in this case, Federic Alvarez, a 30-year-old filmmaker from Uruguay behind the YouTube smash sci-fi short, Panic Attack: … [Read more...]
Super Shock! Non-Profit Client’s Domain Stolen
I was in for a shock last week when I visited the website of a non-profit whose website I recently redesigned in WordPress. Instead of seeing the non-profit’s website, I found a page full of ads reading at the top, “This page is parked free courtesy of [a different web hosting firm than the one the non-profit uses].” Using Network Solution’s WHOIS behind that domain? page, I discovered the non-profit’s domain registration information had been deleted, causing … [Read more...]
A Peek at the Google Wave Extensions Gallery
Remember Google Wave? Last November I was pretty excited to get an invite to join Google's experimental real-time communication platform (which is still in preview and not released to the public). After I got the invite, I immediately logged on and played around a little bit—but largely by myself. With Google Wave, collaborators share e-mail, instant messaging, wikis, and social networking merged into topical waves. Since I didn't have any collaborators, or at … [Read more...]
Do-It-Yourself Media Relations: 5 Easy Steps
Public relations is vital to building your company and promoting your brand. If you're a small business, non-profit, or start up, however, your budget might be too tight to hire a public relations firm to publicize your products and services to reporters and bloggers. Here are five easy steps for successful do-it-yourself media relations: 1. Create a Press Kit Every company should have a press kit: a hard-copy version, contained in an attractive folder, and an … [Read more...]
Video Clip of the Month: University ‘The Office’ Spoof
My March 2010 video clip of the month is a spoof of the NBC sitcom "The Office" that students at the University of Denver produced to show their frustrations with technology in the classroom. The video features “Michael,” a technology professor who hasn't kept up with the latest technology and is trying to wing his technology lectures. At one point, he hands out floppy disks so outdated his students’ laptops don’t even have drives to read them. Later, he tries to … [Read more...]
Off to My Satellite Office: Panera Bread
NOTE: This post is out of date. "Alice" starts Extended Day, the Montessori equivalent of full-day Kindergarten, in September 2011, which will make me available for semi full-time work. A client recently asked me to redo a company website in WordPress in five weeks. That means I may be spending a few evenings next month at my satellite office: Panera Bread. As I mentioned in my "My Life as a Communications Consultant" post, thanks to the Internet, I work from … [Read more...]
Are Blogs King and Press Releases Obsolete?
UPDATE: As noted in my Is Twitter King and the Press Release Obsolete? post, Brokaw: ‘I Don’t Get Twitter…Just Stuff That Fills Air' post, and Video Clip of the Month: Conan’s YouTube Choice post, social media has the future of press releases in a flux. Stay tuned! Blogs are more effective than press releases, Arianna Huffington, cofounder and editor-in-chief of The Huffington Post, said during a Q&A interview in the February 2010 issue of PR Week. “I … [Read more...]