Does my recent rave review about xPotomac's innovations mean I think all conferences should feature mind maps and tweets instead of PowerPoints? I hope it goes without saying "of course not!" Why? Due to POST, which I've written about before briefly. POST is a useful acronym coined by Charlene Li and Josh Bernoff, the authors of Groundswell. It stands for People, Objectives, Strategy, and Technologies. The acronym is a reminder to always start information … [Read more...]
Video Clip of the Month: Concentrate on Relationships
February 1, 2012 by
Groundswell is so far the best book on social media I've ever read. Written by Charlene Li and Josh Bernoff (and recently updated), the book is a must read for anyone who pieces together coherant communications strategies. My favorite quote — "concentrate on the relationships, not the technologies" — supports the book's four steps for social media planning: (1) people, (2) objectives, (3) strategy, and (4) technology. It also sets the stage for a brilliant … [Read more...]
Could Clinton Win Presidency in ‘Fifth Estate’ Age
June 9, 2011 by
If Governor Clinton had been up to his shenanigans in the "Fifth Estate" age, do you think he could still win the U.S. presidency? Or would the citizen media's ability to document indiscretions and spread them virally have squelched his political ambitions? It's hard to say for sure. But without a doubt his successful message control strategies wouldn't work today. As Geoff Livingston, Zoetica cofounder, emphasizes in his new book, Welcome to the Fifth … [Read more...]
Panhandler’s Viral Hit Is ‘Dragonfly Effect,’ Not a Fluke
January 8, 2011 by
If you think the YouTube-catapulted rise of Ted Williams—the now-famous homeless man with the "golden voice"—is a fluke, you should read The Dragonfly Effect, by author-couple Andy Smith and Jennifer Aaker. The book is a must read for anybody interested in using social media to drive social change. It's full of big strategies, small tips, and real-life success stories proving you don’t need money or power to inspire seismic change in a Web 2.0 world. All you need … [Read more...]
Social Media: Democracy’s Ruin or a Better Planet?
September 23, 2010 by
With summer over and more time to read in the rainy fall days ahead, I decided to finally buy The Networked Nonprofit: Connecting with Social Media to Drive Change, a book by Beth Kanter and Allison Fine that I've been meaning to read since it came out in June. So I drove to the nearest Borders, but it didn’t have the book. Then I drove to Barnes & Nobles. It wasn’t there either. Then I remembered the words of Jacques Ellul in Propaganda: The Formation of … [Read more...]
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