How can you turn a leaderless communications swarm into a collaborative online community that achieves results? That's the zillion dollar question for 2012. As my runner up for January 2012 video clip of the month below shows (and anybody who has been following the news knows), self-directed communications swarms fueled many of the top news events of 2011. While my runner up for video clip of the month above is inspiring, especially on the New Year, my main … [Read more...]
Strategic or Scary? Public Diplomacy Commission Cut
December 26, 2011 by
After Tripoli fell to anti-Gaddafi forces last August, I remembered a particularly clairvoyant blog post/radio interview I ran across a couple of months earlier. The blog post/radio interview gave a spot on analysis of how information could be used to empower Libyans to take back their own country. When I went back to the blog to find out if its author had any new predictions, I found out the Mountain Runner blog was on hiatus because its author had recently … [Read more...]
Did No Social Media Policy Lead to Racist Remarks?
December 12, 2011 by
A dozen or more New York City Police Department (NYPD) officers could get dooced for posting offensive comments on Facebook calling West Indian Day parade-goers in Brooklyn “savages,” "filth," and “animals." (Dooced, in case you don't know, means fired from one's job as a result of one's actions on the Internet.) The New York Times reported last week at least 20 comments maligning parade-goers on a “No More West Indian Day Detail” Facebook page were from NYPD … [Read more...]
Video Clip of the Month: Teenager’s Snipe Goes Viral
December 2, 2011 by
A teenager's snarky, potty-mouthed tweet about Kansas Gov. Sam Brownback contains important Web 2.0 lessons for us all: Anything you write on social media, no matter how small your audience, has the potential to go viral. Trying to control your message behind the scenes is not only futile, it could backfire in a big way. Check out the CNN video below, my pick for December 2011 video clip of the month, on the latest most-famous tweet in the United States. To … [Read more...]
AP vs. Social Media: For Whom the Pepper Spray Tolls
November 19, 2011 by
Chilling video images surfaced online today showing a campus police officer at the University of California, Davis, calmly pepper spraying the faces of Occupy Wall Street protesters seated quietly in a line with their arms interlocked. The images, captured with cellphones by several onlookers, quickly spread virally across the Internet. As unsettling as the video images are, the keyword for me in the news event is onlookers plural. It reminded me of … [Read more...]
The Klout Fallacy from Its Marketing Manager Herself
November 11, 2011 by
I hit the Klout jackpot this week. No, my Klout score of 40 isn't suddenly up. Klout's Marketing Manager Megan Berry personally left an incredibly insightful comment on my blog. Her comment isn't gold to me because of the ego boost (O.K., maybe a little). It's gold because it plainly illustrates the fallacy of Klout's claim to be "the standard for influence." Here's how Berry summarized how Klout scores work: "1. Influence isn’t about you, it’s about your audience. … [Read more...]
Video Clip of the Month: Branding Prof Eats Klout Crow
November 1, 2011 by
A thought-provoking exchange in the comments on Danny Brown's marketing blog recently caught my eye, inspiring my pick for November 2011 video clip of the month. From Brown: "@RichBecker Sweet Lord, seriously, mate? A professor grades based on Klout? How screwed up is that? "You nailed it with the dehumanization of the online (and, to a degree, offline) populace, mate. By encouraging people to only connect with "influencers", as decreed by Klout and their screwy … [Read more...]
Q&As on Using Social Media to Get Rid of Narco Gangs
October 26, 2011 by
What do public officials and narco gangs have in common? Usually nothing. But in Mexico, both have rallied against citizens' attempts to use social media to warn others about cartel checkpoints, shootouts, grenade attacks, and other public safety concerns. Narco gangs see social media as a threat to their hold on power, while public officials complain the new technologies spread rumors. In fact, several Mexican states are considering laws criminalizing the sowing … [Read more...]
A Wonderland of Unintended SEO Benefits
October 20, 2011 by
Every now and then one of my posts hits the search engine jackpot. To my dismay, my first post to garner a large amount of search engine traffic was about Twitter and pornography. Because a lot of people typing the keywords "Twitter" and "pornography into search engines arrived at that post, it quickly became one of the top 10 most popular posts of all time on my website. It maintained this ranking for months despite getting minimal views and tweets from my … [Read more...]
Social Media-Fueled Swarms Don’t Need a Leader
October 9, 2011 by
Almost a year and a half ago I wrote that "we are on the verge of a massive shift in the way we communicate and inspire action." Last February, as I watched jubilant Egyptians celebrate the resignation of their 82-year-old former president, I asserted that paradigm shift had arrived. Today, as I read news articles mocking the Occupy Wall Street protests spreading from Lower Manhattan to hundreds of cities and towns, I realize how many still aren't visualizing the … [Read more...]
Video Clip of the Month: Do Aid Workers Need PR 101?
October 2, 2011 by
I ran across a first this week. A video of a TED Talk I didn't find remotely jaw-dropping, informative, or inspiring. The video, my October 2011 video clip of the month, features Amy Lockwood, deputy director of Stanford's Center for Innovation in Global Health talking about promoting condoms in the Democratic Republic of the Congo (DRC) to stop the spread of HIV/AIDS. Her ingenuous idea? Something "perhaps the donor agencies had just missed out on... … [Read more...]
Following the Organizing Advice of Mao Tse-tung?
September 27, 2011 by
“The pen is mightier than the sword, and considerably easier to write with.” —Marty Feldman Did you know a '60s-era campaign organizing strategy inspired by Mao Tse-tung foreshadowed social media's power? From Richard Hofstadter's 1964 essay The Paranoid Style in American Politics: "In his recent book, How to Win an Election, Stephen C. Shadegg [Barry Goldwater 's Campaign Advisor] cites a statement attributed to Mao Tse-tung: 'Give me just two or three men … [Read more...]
500 Years of British & World History Sold on eBay?
September 10, 2011 by
Ironically, the day before the 10th anniversary of the 9/11 attacks, a blog post about the closing of the British Foreign and Commonwealth Office (FCO) library caught my eye. The post contained an unsettling quote from the British Secretary of State for Foreign and Commonwealth Affairs William Hague: "Finally, as a politician and part time historian I was surprised and indeed shocked upon my arrival here by the sight of the vast expanse of empty wooden shelves … [Read more...]
Video Clip of the Month: Booker, Social Media & Irene
September 1, 2011 by
A tweet about diapers caught my eye during my frantic Twitter searches last weekend to find information on Hurricane Irene's impact on Long Beach Island. It read "If u have problems finding diapers please DM me your # so we can talk. @darkangel1321" and was from the "verified" account of Newark, N.J., Mayor Cory Booker (@CoryBooker on Twitter). I took a couple of seconds to read the mayor's Twitter stream and found he was doing more than help moms find diapers. … [Read more...]
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HOW TO: Engage Bonafide Critics vs. Feed the ‘Trolls’
"What if somebody says something bad about us?" is a common concern stopping some institutions from using social media. After all, as the old saying goes: "You can please some of the people all of the time. You can please all of the people some of the time. But you can't please all of the people all of the time." Whether you are participating in social media or not, however, these networks are giving a megaphone to all the people who are not pleased with you, at … [Read more...]