Now that Google has added live results from Twitter into searches, you need to face the fact once and for all that you can no longer control your organization's online reputation. Negative comments on blogs, Facebook, or Twitter have the power to tarnish your brand overnight in ways unimaginable a few years back. Even a small business should take social media seriously and try to influence conversations about its brand. A common concern, however, is managing … [Read more...]
Your Brand: 10-Minute Social Media Monitoring
December 9, 2009 by
Google is adding live results from Twitter into searches this week, forever changing the nature of brand management. Now more than ever, you need to monitor your organization's social media presence. You need to know right away if the live Tweet results include "worst service" or "sucks," so you can diffuse these conversations and "push down" negative tweet search results. A common concern, however, is that monitoring social media takes too much time, especially … [Read more...]
Video Clip of the Month: Muppets on Social Media
December 1, 2009 by
The Muppets Studio produced a cute clip about social media. Here's a link to the video on YouTube: … [Read more...]
Social Media Campaign Sets Guinness Record
November 23, 2009 by
The Atlanta-based social media marketing agency Everywhere set a Guinness World Record October 16 to 17, 2009, for the most widespread social network message in a 24-hour period with 209,771 mentions on Twitter, Facebook, and blogs. In fact, the massive viral effort was so successful that #beatcancer, the campaign's trending topic, became the top one on Twitter. Incredibly, Everywhere conceptualized and executed the one-day pro-bono campaign in one week. It ended … [Read more...]
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