“Be like water making its way through cracks. Do not be assertive, but adjust to the object, and you shall find a way round or through it. If nothing within you stays rigid, outward things will disclose themselves. Empty your mind, be formless. Shapeless, like water. If you put water into a cup, it becomes the cup. You put water into a bottle and it becomes the bottle. You put it in a teapot it becomes the teapot. Now, water can flow or it can crash. Be water my … [Read more...]
HOW TO: Remove the Snooze from Your Company Blog
May 24, 2011 by
Once you get past the "should my company be blogging” hurdle, you need to ask yourself "what type of blog is right for my company?" Unfortunately, many companies forget that question and take starting a blog lightly. That sets them up for a blog full of regurgitated press releases with a high snooze factor and little readers. To remove the snooze from your company blog, figure out what strategy (or strategies) will build the most rapport with your target … [Read more...]
Future Is in Creating Strategies, Not Copying Tactics
April 18, 2011 by
How not to react to social media is found in a famous exchange between Alice and the Cheshire cat in Lewis Carroll's Alice’s Adventures in Wonderland: “One day Alice came to a fork in the road and saw a Cheshire cat in a tree. Which road do I take? she asked. Where do you want to go? was his response. I don't know, Alice answered. Then, said the cat, it doesn't matter.” It might seem obvious that you must know where you’re going to get anywhere. But because social … [Read more...]
Cookie Monster, Social Influence & Crowdsourcing
November 27, 2010 by
Tweets about watching a Cookie Monster audition video to help him land a gig hosting SNL started showing up in my Twitter stream this week. While I typically tweet about things like old and new media, public relations, and Montessori, I couldn't resist retweeting the plea. Yes, you read that right. A Montessori mom who doesn't let her 3-year-old watch television, including Sesame Street, was one of the people who helped Cookie Monster's video reach 1 million views … [Read more...]
Replacing Silos with Hives: Creating a Social Culture
October 24, 2010 by
This week I ran across a Geoff Livingston post with a brilliant bee metaphor explaining how organizations need to create a social culture to exploit social media's full potential (readers of my blog know I love social media bee metaphors): "The basic nest architecture for all honey bees is similar: 'Honey is stored in the upper part of the comb; beneath it are rows of pollen-storage cells, worker-brood cells, and drone-brood cells, in that order. The peanut-shaped … [Read more...]
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