British Petroleum's (BP's) failure to adequately enlist social media in the communications battle over the BP Gulf of Mexico oil spill made picking a single video clip of the month too difficult. So I've chosen two BP commercial spoofs, both highlighting BP's growing credibility gap as it desperately tries to control information and ignores the new (social media era) communication rules: collaboration, openness, transparency, and timeliness. While BP is … [Read more...]