Using public communications to get people to change their behaviors and routines can be hard. If it were not hard, there would be no smokers, drunk drivers, overweight people, new HIV/AIDS infections, etc. But thanks to information and communications technologies (ICTs), some of the barriers classic communications theories pointed to as repressing behavior change are today smaller or, in some cases, eliminated. Here are three ways ICTs make affecting change a … [Read more...]
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3 Ways ICTs Remove ‘Classic’ Barriers to Action
November 30, 2013 by Monica
Filed Under: Strategy, Technology Tagged With: barriers to action, clay shirky, communications theory, ICTs
HOW TO: Craft Calls to Action that Overcome Barriers
November 19, 2012 by Monica
Why would people ignore your call to action even when you effectively grabbed their attention and engaged them emotionally? Most often, your messaging failed to provide solutions to barriers stopping them from taking action. There are six common barriers to action: 1. Hard. Your call to action must be perceived as easy to do—either immediately (e.g., "give $15 now without leaving Facebook" versus making people click off to another site to support your … [Read more...]
Filed Under: Communications, How to Tagged With: barriers to action, call to action, campaign, communications, linkedin
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