Public relations is vital to building your company and promoting your brand. If you're a small business, non-profit, or start up, however, your budget might be too tight to hire a public relations firm to publicize your products and services to reporters and bloggers. Here are five easy steps for successful do-it-yourself media relations: 1. Create a Press Kit Every company should have a press kit: a hard-copy version, contained in an attractive folder, and an … [Read more...]