My June 2011 video clip of the month—a commercial for the Google Chrome web browser and Lady Gaga's new "Born This Way" album—was part of an unprecedented social media campaign that propelled the album to more than 1.1 million sales during its first week of release. I picked the viral video because it's an amazing example of how digital is changing marketing. Today's superstars don't buy attention. They earn it, and Lady Gaga is the queen of earned … [Read more...]