My November 2010 video clip of the month is an oldie but goodie. It's a parody of last spring's “Buckets for the Cure” fundraising partnership between KFC and Susan G. Komen for the Cure. The low-tech, cheaply produced parody video, by Greg and Lou, a New York City comedy duo, received 10,795 hits on YouTube as of Nov. 1, 2010. This is more than both of KFC's high-tech and presumably expensive-to-produce "Buckets for the Cure" campaign videos: KFC Employees Do the … [Read more...]
Your Brand: Taking Social Media Seriously
December 16, 2009 by
Now that Google has added live results from Twitter into searches, you need to face the fact once and for all that you can no longer control your organization's online reputation. Negative comments on blogs, Facebook, or Twitter have the power to tarnish your brand overnight in ways unimaginable a few years back. Even a small business should take social media seriously and try to influence conversations about its brand. A common concern, however, is managing … [Read more...]
Your Brand: 10-Minute Social Media Monitoring
December 9, 2009 by
Google is adding live results from Twitter into searches this week, forever changing the nature of brand management. Now more than ever, you need to monitor your organization's social media presence. You need to know right away if the live Tweet results include "worst service" or "sucks," so you can diffuse these conversations and "push down" negative tweet search results. A common concern, however, is that monitoring social media takes too much time, especially … [Read more...]
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