Why would people ignore your call to action even when you effectively grabbed their attention and engaged them emotionally? Most often, your messaging failed to provide solutions to barriers stopping them from taking action. There are six common barriers to action: 1. Hard. Your call to action must be perceived as easy to do—either immediately (e.g., "give $15 now without leaving Facebook" versus making people click off to another site to support your … [Read more...]
McDonald’s Foursquare Success: $1,000 Pays Off Big
September 17, 2010 by
Mashable posted a fascinating article today about how McDonald's spent a modest $1,000 on a pilot Foursquare campaign resulting in 33 percent more foot traffic in one day, more than 50 news articles, and 600,000 people opting to follow and fan the brand on social media sites. McDonald's Foursquare Day on April 16 used 100 randomly awarded $5 and $10 gift cards to lure Foursquare users into McDonald's restaurants to check in. Foursquare is a mobile … [Read more...]
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