My July 2011 video clip of the month takes on the Web 2.0 cliché that “content is king.” It features Ben Watson, Adobe principal customer experience strategist, explaining that content is not king, context is. By context Watson means a brand's ability to connect with customers and filter information for them in a way they find useful and enjoyable. I picked the video because it illustrates an important point. Today, context drives relevancy, efficacy, and … [Read more...]