Sending a text message is almost the only way you can be sure your target audience actually reads your message. An amazing 97 percent of mobile subscribers will read an SMS message within four minutes of receipt. But only 20 percent of listserv e-mails, depending on your industry, are ever opened at all. Here are six steps organizations of any size can use to add text messages to their communications mix: 1. Choose a text message delivery system. While there … [Read more...]
Top 12 Blogs to Help You Change the World
May 13, 2011 by
If you want to use social media and mobile applications to make the world a better place, a number of blogs can help you chart your way, even as technologies change. Among the many strong ones out there, here are my favorite 12: Beth's Blog—one of the most popular and useful blogs for nonprofits (and anybody else interested in making a difference)—provides the latest insights into social media, online networking, and transparent organizational management. Its … [Read more...]
Mobile the ‘Missing Link’ in Revolution 2.0 Debate
March 22, 2011 by
"I'll send you the email tomorrow when I have power. We're in a brownout," a volunteer I was coordinating with in Kenya tweeted in a direct message to me using her cell phone. The exchange (for one of my non-profit clients) brought home for me the "missing link" I think many are missing in the debate over social media's role in the uprisings in Tunisia, Egypt, and Libya. To connect to Revolution 2.0, you don't need a computer. You don't even need electricity. All … [Read more...]
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