The Atlanta-based social media marketing agency Everywhere set a Guinness World Record October 16 to 17, 2009, for the most widespread social network message in a 24-hour period with 209,771 mentions on Twitter, Facebook, and blogs. In fact, the massive viral effort was so successful that #beatcancer, the campaign's trending topic, became the top one on Twitter. Incredibly, Everywhere conceptualized and executed the one-day pro-bono campaign in one week. It ended … [Read more...]