"Rose is a rose is a rose is a rose," is a Gertrude Stein quote we've all heard reminding us things are what they are no matter what you call them. In the communications world, however, the term "influencer" doesn't necessarily mean the same thing. One communications practitioner may define and apply the influencer concept in a way worlds apart from a second practitioner, though both are trying to harness influencers to change ideas, motivate new … [Read more...]