My November 2010 video clip of the month is an oldie but goodie. It's a parody of last spring's “Buckets for the Cure” fundraising partnership between KFC and Susan G. Komen for the Cure. The low-tech, cheaply produced parody video, by Greg and Lou, a New York City comedy duo, received 10,795 hits on YouTube as of Nov. 1, 2010. This is more than both of KFC's high-tech and presumably expensive-to-produce "Buckets for the Cure" campaign videos: KFC Employees Do the … [Read more...]
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Video Clip of the Month: KFC Pinkwashing Parody
November 1, 2010 by Monica
Filed Under: Causes Tagged With: brand, kfc, parody, pinkwashing, public relations, social media, video clip of the month, youtube