My August 2010 video clip of the month is "Guy Walks Across America," a viral video on YouTube illustrating how social media is changing advertising. The video, funded by Levi's jeans (which is featured prominently at the end of the clip), has racked up more than a million viewers since its debut on YouTube July 20. It features actor/model Michael Johnson wearing Levi's jeans and a plain T-shirt on a 14-day cross country trip past American landmarks both major … [Read more...]
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Video Clip of the Month: ‘Guy Walks Across America’
August 2, 2010 by Monica
Filed Under: Communications Tagged With: advertising, levi's, old spice, social media, video, video clip of the month, youtube