A snappy, eye-catching headline used to be the most critical part of a press release back in the day when a press release was—shockingly—actually a release to the press. Now that the Web has allowed people to read press releases directly, even the cleverest headline is useless on a news release that doesn’t generate traffic. In today’s Web 2.0 world, the most important thing your press release and its headline needs is keywords. Keywords are what Publicity Expert … [Read more...]