Do you know a sure-fire way of engaging readers? Yes, a way of literally causing more brain synapses to fire. Use language that depicts movement or triggers the senses. According to new brain research detailed in the New York Times, brains respond to written depictions of smells, textures, and movements as if they were the real thing. Unlike with bland language, they trigger additional neurological regions of the brain distinct from language-processing areas. … [Read more...]