If you think the YouTube-catapulted rise of Ted Williams—the now-famous homeless man with the "golden voice"—is a fluke, you should read The Dragonfly Effect, by author-couple Andy Smith and Jennifer Aaker. The book is a must read for anybody interested in using social media to drive social change. It's full of big strategies, small tips, and real-life success stories proving you don’t need money or power to inspire seismic change in a Web 2.0 world. All you need … [Read more...]
Panhandler’s Viral Hit Is ‘Dragonfly Effect,’ Not a Fluke
From Wax & WordStar to Paper.li Daily ‘Newspapers’
Back when I was editor-in-chief of my university's student newspaper in the 1980s, it seemed we were on the cutting edge. We'd recently obtained some PCs, WordStar word-processing software, and a laser printer, so we could print out articles reporters typed themselves in columns ready for layout. It was so much easier than retyping and coding all the copy with an old phototypesetting machine. Even with the new technology, however, laying out the newspaper still … [Read more...]
Newspapers & News Sites ‘Like’ New Tweet Button
Newspapers and news sites played an important role in Tuesday's launch of Twitter's new new “Tweet” button. More than 30 large websites secretly changed their designs overnight to begin using the new button on its launch day. Among those sporting the “Tweet” button Tuesday morning were: Arizona Republic/azcentral.com CBS Interactive CNN.com Detroit Free Press HuffingtonPost.com SFGate.com Sky News The Cincinnati Enquirer The Des Moines … [Read more...]