Sending a text message is almost the only way you can be sure your target audience actually reads your message. An amazing 97 percent of mobile subscribers will read an SMS message within four minutes of receipt. But only 20 percent of listserv e-mails, depending on your industry, are ever opened at all. Here are six steps organizations of any size can use to add text messages to their communications mix: 1. Choose a text message delivery system. While there … [Read more...]