Editor's Note: I am pretty upset about the U.S. military’s mind-boggling bungling of information operations (IO) and strategic communications programs, particularly in Afghanistan and Iraq. Here's a positive post on psychological operations in Colombia to break up what will be a series of critiques (I have another post planned on why lying, except in battle planning in the spirit of Sun Tzu, is counterproductive to stabilization and democratization). Also, on a full … [Read more...]
An Influencer Is an Influencer Is an Influencer?
January 16, 2012 by
"Rose is a rose is a rose is a rose," is a Gertrude Stein quote we've all heard reminding us things are what they are no matter what you call them. In the communications world, however, the term "influencer" doesn't necessarily mean the same thing. One communications practitioner may define and apply the influencer concept in a way worlds apart from a second practitioner, though both are trying to harness influencers to change ideas, motivate new … [Read more...]
HOW TO: Unleash the ‘Crowd’ to Create Change
January 12, 2012 by
A Communications 301 rule of thumb is "information alone doesn't change behavior." You might have brilliant left-brained arguments about why people should do something, but if you don't touch them emotionally, they won't be swayed. O.K., maybe they'll give you a thumbs up, but they won't act. Raising awareness is only effective in changing behavior when you have the time and resources to reach the saturation point of "everybody knows that everybody knows that … [Read more...]
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