This week I ran across a Geoff Livingston post with a brilliant bee metaphor explaining how organizations need to create a social culture to exploit social media's full potential (readers of my blog know I love social media bee metaphors): "The basic nest architecture for all honey bees is similar: 'Honey is stored in the upper part of the comb; beneath it are rows of pollen-storage cells, worker-brood cells, and drone-brood cells, in that order. The peanut-shaped … [Read more...]
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Replacing Silos with Hives: Creating a Social Culture
October 24, 2010 by Monica
Filed Under: Communications, How to, Strategy Tagged With: bees, geoff livingston, measurement, social media, social media guidelines, tips