Editor's Note: The Twitter button counter is malfunctioning on this post. I write a lot about social media. How it is important. How it is changing the communications field in fascinating—but sometimes wacky—ways. Today, I am going to step back a bit. While social media represents a massive shift in the way we communicate and inspire action, it is not a magic bullet that enables you to ignore timeless communications principles. Like any other form of … [Read more...]