Social media will replace traditional media as the main tool for public relations practioners within two years, according to a new survey by StevensGouldPincus, merger and management consultants to the communications industry. Today, communications consulting firms devote 30 percent of their total percentage of work to social media as opposed to traditional media. Next year, the percentage will increase to an average of 42 percent.  "If this trend persists, … [Read more...]