“Be like water making its way through cracks. Do not be assertive, but adjust to the object, and you shall find a way round or through it. If nothing within you stays rigid, outward things will disclose themselves. Empty your mind, be formless. Shapeless, like water. If you put water into a cup, it becomes the cup. You put water into a bottle and it becomes the bottle. You put it in a teapot it becomes the teapot. Now, water can flow or it can crash. Be water my … [Read more...]
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As Google+ Makes Waves (or Not), Be Water My Friend
July 12, 2011 by Monica
Filed Under: Communications, Strategy, Technology Tagged With: bruce lee, fluid, liquid, social media, sun tzu, tactics, water
Future Is in Creating Strategies, Not Copying Tactics
April 18, 2011 by Monica
How not to react to social media is found in a famous exchange between Alice and the Cheshire cat in Lewis Carroll's Alice’s Adventures in Wonderland: “One day Alice came to a fork in the road and saw a Cheshire cat in a tree. Which road do I take? she asked. Where do you want to go? was his response. I don't know, Alice answered. Then, said the cat, it doesn't matter.” It might seem obvious that you must know where you’re going to get anywhere. But because social … [Read more...]
Filed Under: Communications, Strategy Tagged With: geoff livingston, social media, strategic communications, tactics